Allison Schiff

In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville took the job, the pandemic struck, streaming became a wa... See more

Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but k... See more

From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. Because, yes, the lack of programmatic transparency, the impact that chatbots are having on publisher traffic and the Google ... See more

In October, the Media Rating Council revoked Meta’s brand safety accreditation for its Facebook and Instagram feeds just a few months after Meta had earned it. Why? Because Meta decided to stop participating in MRC brand safety audits. The move raised a l... See more

In October, the Media Rating Council revoked Meta’s brand safety accreditation for its Facebook and Instagram feeds just a few months after Meta had earned it. Why? Because Meta decided to stop participating in MRC brand safety audits. The move raised a l... See more