Andrea Doyle

Don't Buy AI, Buy the Outcome Skift Take Event tech’s real differentiator isn't AI, it's whether the technology saves time, improves attendee experiences, or drives measurable business results. From matchmaking and lead capture to session summaries and ve... See more

Bahrain Confirmed as Host of November UFI Congress Skift Take UFI, The Global Association of the Exhibition Industry, is moving forward with its plan to host its flagship annual congress in Bahrain later this year. The move signals confidence in the Gulf,... See more

Hotel Accused of Canceling Conference for NBA Finals Business Skift Take A lawsuit over a hotel's alleged decision to replace a longstanding conference with higher-value NBA Finals business has been settled. But the dispute exposed a contract vulnerabilit... See more

Police Eject Attendees From Diabetes Conference — Did the Association Go Too Far? Skift Take As meetings become increasingly vulnerable to political tensions and activism, planners are forced to decide where to draw the line between free expression and di... See more

As Event Risks Expand, Industry Revives Security Coalition Skift Take Planners are confronting a broader and more complex risk landscape, from violence and cyberattacks to fraud and workplace safety gaps. In response, a long-paused security coalition is b... See more