Andrea Doyle

Boycott Puts American Diabetes Association Meeting Under Pressure Skift Take Member activism is becoming a new risk for meetings, and the American Diabetes Association is one of the industry’s first test cases. The American Diabetes Association is facing ... See more

How Geopolitical Uncertainty Is Reshaping Where U.S. Organizations Meet Skift Take Geopolitical uncertainty is changing where some U.S. organizations hold meetings — and decisions being made now could reshape their event portfolios well into the 2030s. Fo... See more

Why Pharma Struggles to Track Its Meeting Spend Skift Take The real cost of a pharma dinner at a conference shows up two years later, when a regulator asks a compliance team to reconstruct it, and no one owns the answer. A pharmaceutical company that know... See more

Attendees Are Skipping One More Session — Here's What's Filling the Gap Skift Take AI is going to summarize the session anyway, so attendees are opting out. New research points event organizers toward designing programs around what the machine can't repla... See more

The $100 Experiment That Slashed No-Show Rates to Just 10% Skift Take Event no-shows are a persistent problem. Basecamp tried an unusual solution: Charge attendees $100 and give it back when they walk through the door. Free events come with an uncomfortab... See more