For the first time since inking a five-year pact (2024-28) to sublicense a slate of College Football Playoff games from ESPN, TNT Sports has been given the green light to sell the advertising inventory in and around those telecasts, according to a source ... See more
While the invisible hand of the market tirelessly goes about its business of flipping the bird at the beleaguered RSN model, the rise of streaming has ensured that local sports consumption remains as massive as it was during pay-TV’s heyday. Per Nielsen S... See more
Fresh off its production of an NCAA men’s basketball championship game that posted a seven-year ratings high, TNT Sports is gearing up for another run of outsized springtime sports deliveries with its coverage of the Stanley Cup playoffs. Basking in the g... See more
Upon first viewing of Stella Artois’ new World Cup ad, it’s not too much of a stretch to imagine marketing execs at Fox Sports and Telemundo engaging in the sort of untethered high-fiving that can lead to the tearing of the odd rotator cuff. Featuring “gl... See more
The first season of the NBA’s 11-year, $76 billion rights package delivered a seven-year ratings high, as the strategy of bulking up on big-reach broadcast windows offset the ongoing erosion of the pay-TV bundle. According to Nielsen Big Data + Panel esti... See more