Supplement shots brand Ryde has an extra-credit bonus to its name, image and likeness program: an internship. After a 2021 Supreme Court ruling, college athletes can now use their name, image and likeness to earn money to become content creators and accep... See more
Diapers are the workhorse product at Healthy Baby, and new Chief Marketing Officer Meredith Gieskes is focused on telling every parent why. As the brand’s name implies, Healthy Baby sells better-for-you baby products. This includes its flagship product, a... See more
Fanatics has a fan base of 100 million consumers it can market to. And after all that work of getting shoppers to the right product, it better be in stock. Out-of-stocks can hinder the customer experience, and the licensed sports apparel retailer is updat... See more
The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling operations to keep pace. Increased awareness, surging sales and overall growth are a boon for... See more
Custom T-shirt and swag brand Custom Ink honored 10 kindergarten-12th grade school employees with an “Unsung Heroes of School Spirit” award as part of its latest marketing campaign. After soliciting nominations from the public for teachers or school admin... See more
