One pill to make your skin better? That’s a message that is resonating with men. This insight was at first surprising to Florastor, when the probiotic brand was conducting product research for its just-launched Digest and Skin Renew probiotic. But after p... See more
If you’re through changing, you’re through. That’s Martha Stewart’s motto that’s served her well in her 84 years, she said in her keynote address at the Salesforce Connections Conference in June in Chicago. Stewart is always looking for the new and the go... See more
Fenty Beauty is jumping into marketing with agentic AI platforms, because the consumer shift is here, said Sapna Shah Parikh, Chief Digital Officer and Senior Vice President of Global Marketing at Kendo Brands Inc., the owner of Fenty Beauty Brands. “Bein... See more
Sex sells many products, so why not water? Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, senior vice president ... See more
Gen Z shoppers are more than twice as likely to buy secondhand items than Gen X shoppers. A new survey of 1,100 U.S. consumers from return platform Seel found that 57% of Gen Z consumers purchased a resale item either in store or online in the past 12 mon... See more
