Advil says it’s time to throw out that expired bottle and buy a new one. The pain medication’s promise is to deliver fast, strong relief. But it can only do that when its product is within the appropriate shelf life. And many consumers do have expired med... See more
Batteries Plus is looking to TV ads for a boost in brand awareness, and some bang for its marketing buck, said Chris McGee, Vice President of Marketing, at the retail chain. “We see TV still — while yes, it gets a bad rap — it’s still from a pure reach pe... See more
Edible Arrangements is gearing up for one of its biggest sales moments of the year — Mother’s Day. The holiday, along with Valentine’s Day, together account for 17% of Edible Arrangements’ annual sales. And as is the case with Feb. 14, the gifting brand o... See more
AI chat platforms increased their share of referral traffic to retail websites by nearly 269% in March 2026 compared with a year earlier, according to new Adobe data. For the three month period January to March 2026, AI referral traffic increased 393% yea... See more
Women’s apparel brand Lands’ End hired its first Chief Marketing Officer in more than a decade. As of April 1, Sarah Sylvester is now heading up the brand’s marketing team. Prior to Land’s End, Sylvester spent nearly 20 years at Victoria Secret, holding m... See more
