Chief Digital Officer Ben Spiegel wants shoppers to know Polywood is more than just a place to buy a great chair. The outdoor furniture brand is a lifestyle to live well outside. Spiegel joined Polywood in March 2026, both attracted to the brand and the i... See more
Sunblock brand Supergoop firmly believes that consumers should wear sunscreen every day. But naturally, summer is a top marketing moment for the brand, said Chief Marketing Officer Lauren Weinberg. Weinberg joined Supergoop in Q1 2026, after previous stin... See more
For the fourth straight year, consumers plan to decrease the amount they spend for back-to-school shopping, according to Deloitte’s 2026 Back-to-School Survey. The research firm conducted its annual survey in May, and asked 1,207 parents with at least one... See more
Every Man Jack is a 19-year-old personal care brand, but customers keep thinking it’s new, said Kim Dao, Vice President of Brand at Every Man Jack. The brand heard this through website comments, on social media and at in-person events. “That prompted us t... See more
The Association of National Advertisers awarded Target with the In-House Agency of the Year award at its In-House Excellence Awards in June. The ANA evaluated brands in the areas of creativity, strategy and effectiveness. In addition, brands had to share ... See more
