Blue Diamond Growers recently launched two new almond milks to cater to consumer trends: high protein and clean ingredients. The almond brand's goal is to get more consumers to try almond milk and grow the category, said Maya Erwin, Vice President of Mark... See more
As the new Chief Marketing Officer of Catalina Crunch, Charlotte Mostaed is ready to make the consumer packaged goods brand a household name. Across its portfolio of cereal and snack mixes, Catalina Crunch has about 5% household penetration, or roughly 6 ... See more
A handful of brands per category dominate the recommendations generative AI chat platforms give, according to a new report from e-commerce platform CommerceV3, which also sells AI visibility services. The report found that AI platforms filled 75% of their... See more
The average U.S. household is expected to increase its holiday spend by 4% over last year, to $1,654, according to new research from consulting firm Deloitte. This is in line with Deloitte's overall holiday forecast, which projects total retail sales from... See more
Bob's Discount Furniture took a marketing risk when it invested in a nonbranded, entertainment-driven microdrama, said Chief Marketing Officer Steve Nesle. It was scary to launch the six-episode reality series, but the results quickly put its fears to bed... See more
