Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. Jenny Lewis, Chief Marketing Officer at The Knot, is pleased to have “a seat at the table” in shaping this product and g... See more
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign. National Football League quarterback Kirk Cousins likes a value... See more
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. Chief Marketing Officer Heather Malenshek isn’t sure... See more
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% sales growth. Grandmas eat dates. It’s true, but millennials and Gen Z consumers should be eating them too, said Amanda Sains, Vice President of Marketing for date bra... See more
The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A campaign tagline expresses the brand in that moment and ca... See more
