Barry Schwartz

Google AI Overviews appeared for 88% of commercial keywords tracked by Semrush in August, nearly double the 45.75% recorded in September 2025. The new study tracked 400 U.S. desktop keywords across banking, ecommerce, and software. Why we care. AI Overvie... See more

ChatGPT, Claude, Gemini, and Perplexity disagree on the top software brands in four of five categories, according to a new study by AI visibility platform Envoyra. The study analyzed 2,720 answers over four weeks. It also found that 79% of question-and-as... See more

Google announced it is now rolling out Gemini 4 Argon to the public and that includes in Search within AI Mode and Gemini. Google wrote, 'Gemini 4 Argon is now globally available today for developers and enterprises via the API in AI Studio and Gemini pla... See more

Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally. Google's Nick Fox and Robby Stein wrote on X, "Gemini 4 Argon is now rolling ... See more

Microsoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the "presence is distributed across themes, how much demand each theme represents, how competitive each t... See more