Barry Schwartz

Google December 2025 core update rollout is now complete This is the third core update of 2025 and it took over 18 days to complete. The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started... See more

Google algorithm updates 2025 in review: 3 core updates and 1 spam update Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility. Google launched four official and confirmed algorithmic update... See more

Microsoft Bing explains how duplicate content can hurt your visibility in AI Search Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals. Did you know that duplicate content can hurt your visibilit... See more

Google updates links in AI Mode and expands Web Guide test in all tab Google has been experimenting with these changes and now officially announced them. Google is updating the links within AI Mode to encourage searchers to click on those links. Google al... See more

Google rolling out Preferred Sources globally and announces Spotlighting subscriptions Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search. Google is rolling out Preferred Sources globally after lau... See more