Ben Cronin

Editor at SportBusiness Group

st. james, england, united kingdom

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ssponsorship.sportbusiness.com

ssportbusiness.com

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Experienced B2B editor and technical writer.Specialties: sports sponsorship, media, betting data and streaming rights, fan engagement, new technology, esports and event bidding.

Featured Articles

M+C Saatchi moves for Women's Sports Group | SportBusiness On the Money

M+C Saatchi has stepped up its efforts to add rights representation to its suite of capabilities, having agreed a deal to buy the Women’s Sports Group (WSG). Under the deal, the women’s sport-focused agency will continue to operate under the WSG brand nam... See more

sportbusiness.com•Ben Cronin•Oct 7, 2025

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Education

Bachelor Of Arts, French Literature at University Of ReadingGraduated: 1999

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Ben Cronin

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Featured Articles

M+C Saatchi moves for Women's Sports Group | SportBusiness On the Money

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Featured Articles

M+C Saatchi moves for Women's Sports Group | SportBusiness On the Money

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