Our editor-in-chief Chance Miller has been testing the MacBook Neo for just under a week, and his review described it as “a truly great Mac at an unbelievable price.” Other reviewers clearly share his view. While there are of course compromises, everyone ... See more
It’s been predicted that Apple could sell four to five million MacBook Neo machines this year, with even hardcore Windows fans seeing the appeal of switching.
A new market intelligence report today suggests that the new machine could become even more attr... See more
Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok.
The company has been running a series of quirky ads on the v... See more
Apple last year shifted a substantial amount of iPhone production outside of China despite the fact that it has to pay a premium to do so.
The company reportedly hit a significant milestone, reaching the halfway point in its objective to split iPhone prod... See more
Attitudes to the hugely delayed launch of the new Siri seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in a deleted video ad for the iPhone 16 , but it appears it may officially launch alongside ... See more