GEO studies expire. The retrieval system doesn’t. The macro case for tactical: foundation first, signals second. Ahrefs (@ahrefs) published the cleanest causal study the AI search discourse has produced. Difference-in-differences methodology, 1,885 pages ... See more
DR Isn’t How Google Judges Backlinks, So Stop Buying Like It Is The link-buying market has converged on a single metric for measuring the quality of a backlink: domain rating (or its equivalent, domain authority). The problem? DR is a third-party proxy. A... See more
March 2026 Core Update Post-Mortem: Winners and Losers Google’s March 2026 core update started rolling out on March 26 and finished on April 8. 13 days from start to finish. We waited one week after completion, then pulled Ahrefs organic traffic data acro... See more
