Carina Perkins

About

An accomplished journalist, editor, and analyst with over 18 years of experience researching and writing about the retail sector. Throughout my career, I’ve developed a deep understanding of the evolving retail landscape and the trends shaping its future.In my current role as Senior Analyst at EMARKETER, I cover retail and ecommerce, with a focus on the UK and Europe. My expertise spans digital transformation, social commerce, in-store technology, retail media, the expansion of Chinese ecommerce entities, and the global adoption of generative AI in retail. I’m passionate about providing data-driven insights and strategic analysis to help businesses navigate this rapidly changing environment.Before joining EMARKETER, I had a distinguished career in journalism, most recently serving as editor of thegrocer.co.uk. With over a decade of experience writing news, features, and investigations on food supply chains, I’ve covered a wide array of topics, including sustainability, animal welfare, human rights abuses, climate change, food fraud, consumer trends, commodity prices, and health scandals. My insights have been featured in leading publications such as The Independent, The Sun, and The Daily Mail, as well as industry-specific outlets like Retail Gazette and Modern Retail. I’ve also contributed to BBC Radio programs, sharing my expertise on key issues in the retail and FMCG sectors.Driven by curiosity and a commitment to uncovering impactful stories and insights, I continue to explore the innovations and challenges shaping retail’s future.