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B2B Marketing Strategist | Author | 20+ Years EMEA
Chris Willman is a senior B2B marketing strategist with 20+ years of Director-level EMEA experience across demand generation, field marketing, ABM, channel and brand. He is the author of 2x books including Big Brand Blueprint, a practical framework for building brands that convert and The Entrepreneurs Marketing Manual, a tactical framework for marketing execution and optimisation. He has led marketing functions at global technology companies including Commvault, CrowdStrike, RSA Security amongst others and advises businesses on go-to-market strategy, positioning and value proposition. He speaks at marketing, business events and as a guest lecturer across the UK.
A practical brand-building framework for startups and small businesses covering market positioning, messaging, offer design and customer acquisition. Published 2026 in hardback and kindle.
amazon.co.uk
A step-by-step marketing guide for entrepreneurs and small business owners covering brand building, digital strategy, lead generation and low-cost high-impact tactics. Published in hardback, kindle and paperback. 2nd edition publised 2025.
amazon.co.uk
The home of the Big Brand Blueprint framework. Resources, articles and strategic guidance for founders and marketers building brands that convert
bigbrandblueprint.com
BA Hons Advertising and Marketing Communications, Advertising and Marketing Communications at University of BedfordshireGraduated: 2005