Comfort Tshabalala

About

I tell stories that connect, engage, and drive action. It’s what I’ve always loved doing, whether it’s crafting compelling brand narratives, leading content teams, or figuring out what makes an audience click (literally and figuratively).Right now, I’m a Content Specialist at Brand Story, where I get to do what I do best... create content that doesn’t just fill up timelines but actually resonates. Before this, I led digital strategy for Daily Sun’s final print edition, managed high-traffic platforms, and worked on projects that pushed boundaries in digital storytelling.Lately, I’ve been diving into AI-powered content strategies, exploring how technology can make storytelling even smarter, more personalised, and more impactful. But at the core, content is still about people. Understanding what they care about and delivering value in ways that feel real.I’m always up for great conversations about content, digital trends, and the future of storytelling. Let’s connect.