Craig Custance

Head of Creative Development at The Athletic | Author of The Franchise: The Business of Building Winning Teams (Simon & Schuster)

clinton township, michigan, united states

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TThe New York Times

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Bill Zito built a winning culture in Florida. I called him to figure out how

This story is part of Peak, The Athletic's desk covering the mental side of sports. Sign up for Peak's newsletter here. For a long time, I've admired a decision Bill Zito once made. And the admiration came even before he led the Florida Panthers to two St... See more

nytimes.com•Craig Custance•Oct 7, 2026

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Journalism, Kinesiology at Michigan State UniversityGraduated: 1999

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Craig Custance

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Featured Articles

Bill Zito built a winning culture in Florida. I called him to figure out how

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Bill Zito built a winning culture in Florida. I called him to figure out how

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