Crystal Willis

About

Crystal Willis is an accomplished and tenured Integrated Marketing Strategist, Media Journalist, and Thought Leader with a proven track record in driving brand growth and enhancing executive communications. As the founder of The Omni Firm, she partners with founders, artists, corporations, and startups to build strong brand foundations and scale their impact. Specializing in digital marketing, public relations, cultural strategy, and DEI, Crystal delivers customized solutions that resonate with target audiences and drive tangible results. With nearly two decades of experience working with industry giants such as ESPN, CBS, Universal Music, Warner Bros. Records, and Disney Music Group, Crystal has led high-profile campaigns for notable talent like Demi Lovato, Zendaya, Snoop Dogg, and Tamela Mann. Her expertise spans marketing strategy, media relations, and event management, with experience orchestrating press coverage and talent coordination for major events such as The Stellar Awards and the NAACP Image Awards. Crystal's early career in C-suite management and business administration across marketing and distribution laid the foundation for her successful transition into strategic marketing and PR. Beyond her professional achievements, she is a powerful advocate for personal reinvention. Known as the "Queen of Personal Reinvention," her own journey from overcoming trauma to building a location-independent business is a testament to her resilience and leadership. Her stories have been featured in major media outlets like Marie Claire, Salon.com, PBS, and Sheen Magazine, inspiring others to unlock their full potential. Through her coaching, digital courses, and public speaking, Crystal empowers entrepreneurs and leaders to craft authentic narratives, break through mental barriers, and scale their brands with purpose. She also created digital courses like Story Alchemy and Media Magnet Accelerator, designed to help creative entrepreneurs break through mindset blocks and elevate their brands. Crystal holds a B.S. in Business Management/Marketing, an A.A. in Liberal Arts, and studied Voice and Music Business Management at Berklee College of Music. Based in Dallas, TX, she is an avid foodie, writer, and solo traveler who helps clients achieve success while maintaining a balanced and fulfilling life