Quick…what’s on your TikTok Shop For You Page (FYP)? If you’re like most respectable beauty junkies, your FYP is likely bursting with tempting add-to-cart bestsellers such as Medicube’s eight-SKU Affordable Glass Glow Skincare Set, Tarte Cosmetics Maracuj... See more
It wasn’t broken, but Onyx Professional fixed it anyway. Founded in 1990, the Bentonville, Arkansas–based brand has flown under the radar for decades, quietly building unglamorous, workhorse SKUs like Hard As Hoof Strengthening Nail Cream, 100% Acetone Na... See more
Key Takeaways: With a laser focus on sourcing renewable ingredients and protecting the planet, Davines was seriously ahead of its time when the Parma, Italy–based professional haircare line launched in 1993 with the tagline “Sustainable Beauty.” Today, no... See more
Key Takeaways: “Untapped potential.” When Minou Clark was deciding whether to step into the CEO role at RealSelf in the summer of 2024, that’s exactly what she saw in the 20-year-old site—untapped potential The former media executive, whose CV is peppered... See more
Key Takeaways: In an era when health-focused consumers can fuel up on comically large regimens of pills, powders, and potions, it’s hardly a shocker that the “one and done” ethos behind IM8, which weaves 92 ingredients into its signature formula, has take... See more
