David Purcell

About

With over 10 years of experience in media, content strategy, and audience growth, I currently hold the role of Head of Growth at Dexerto Media Group. I lead a team of SEO, data, and content experts, driving audience engagement, optimizing organic performance (Search, News, Discover), and growing revenue across multiple channels. My expertise includes SEO optimization, content syndication, CRO, multichannel coordination, and market analysis.Previously, as Managing Editor at Dexerto, I oversaw a team of 20+ reporters across North America, managing editorial strategy, team leadership, and content innovation to scale global media operations. I’ve also consulted as an SEO and data analyst, leveraging tools like Google Analytics and SEMrush to deliver growth strategies for clients across industries. My background spans business development leadership at Transmar Air Cargo, marketing roles in conservation, and a master’s degree in marketing, showcasing a versatile skill set in growth hacking, team leadership, and strategic planning. Known for delivering impactful results through data-driven strategies, content innovation, and operational efficiency.