Deirdre Sullivan

The "Post-Mortem" (Do This Today or ASAP) Before your brain clears out the holiday memories, sit down with your POS data and a cup of coffee. Audit Your Best Sellers: Which arrangements flew off the shelves? Was it the traditional reds and greens, or did ... See more

Is 2026 The Evolution of the Floral Entrepreneur? As we look back on 2025, it is clear that the flower industry did not merely face another year of business, it navigated a pivot point. While global demand for floral products continues its upward trajecto... See more