Donna Cusano

About

**Proven Key Strengths** Brand and Message Research, Discovery + Positioning B2B, B2C, B2B2C Marketing + Communications Programs Sales Enablement + Partnership Program Integration Product Launches and Management Content Strategy, Management, Writing, Editing Digital/Social/Web Multi-Channel Media & UX Strategy Marketing Department & Team Building Creative and PR: Internal + Agency Management I find and solve marketing problems for healthcare, digital health, and technology organizations from early stage to mature/rebooting. I find the heart of your brand, value, and message to tell a story that resonates with your team and customers. I design strategic plans, programs, and content that drive customer awareness, demand, and business success. **Experienced in Remote/Virtual Office and Working with Distributed Teams** Currently using AI tools such as Grammarly, Microsoft Copilot, and Google generative AI Overview for research, editing, and creative output. ACCOMPLISHMENTS ** Created branding, value proposition, full suite of marketing materials, and annual multi-channel plans for Krames (WebMD Ignite) to grow their health plan/care management and non-profit market segments. ** Developed company rebranding, communications, product launches, and demand generation for Collaborative Health Systems, positioning their services for independent provider success in value-based care models. ** Rebranded, developed messaging, marketing and training materials, and launched Viterion Corporation’s new SaaS digital health RPM platforms with providers, patients, and the Veterans Health Administration (VA).