Drew Turney

Virtual production – arranging actors and props in a huge LED volume and projecting background designed and rendered by game engines – is enjoying huge uptake in Hollywood, but what's the business case for using it in industry? Is it too cumbersome for corporate or training video content, too inaccessible to the SME market, or, for a company that produces filmed artefacts, does it represent the kind of cost-saving value the C suite is always after? You or your client will be using virtual production or know ion a use case where it applies to business rather than entertainment.