Frances Dodds

Do you know what customers see when they walk into your store? Or more importantly, what do they remember when they walk out? For many business owners, there’s one refrain they hear again and again. Maybe it’s a first impression of the space, or praise fo... See more

Of course, every small business dreams of going viral. We’ve all heard it’s the easiest, cheapest way to turbocharge your marketing overnight. And while that may be true, even an army of social media consultants can’t guarantee that will happen. So, for m... See more

A store sign is the face of your business, greeting customers the way a person greets friends and strangers. The minute a customer spots your sign, they make conscious and subconscious assessments about your business. Can they expect your business to be r... See more

There’s a lot of talk about how businesses should be using AI, but for many businesses, it’s still hard to envision exactly what they’re working toward. What are the tangible rewards of making sure your team is integrating AI into their workflows? Or perh... See more

The Personnel Decision Every Founder Dreads — “I Knew For Almost a Year Before I Acted” People problems are the hardest kind. Here, six business leaders share the ones that kept them up at night. This story appears in the July 2026 issue of Entrepreneur. ... See more