Genevieve Woo

About

PERSONAL PROFILEA confident, dynamic and strategic communications professional with more than20 years experience in media, news reporting, corporate and marketingcommunications. Proven expertise in brand strategy and positioning, trade andconsumer advertising, government relations and crisis communications.CORE CAPABILITIESMedia relations Experienced in cross media platforms including TV,newspapers, magazines and social media. Effectivemanagement of media briefing, press conferences andmoderating Q&A sessions.CommunicationsA confident communicator, with formal presentationskills. Strong writing ability to translate concepts andissues to paper and speech. Able to effectively engagewith all audience from heads of state, political andbusiness leaders as well as the man in street . Speaks English, Mandarin and Cantonese.Strategic abilityHighly able to use communications as a strategic andtactical tool to target relevant audience, whichincludes public & stakeholder relations, as well asinternal staff communications to drive teams towardsshared goals and direction.Leadership Self-motivated and proactive. Manage staff teams of20 persons.CollaborationAdept at managing matrix stakeholder relationships –business partners and competitors, governmentrelations & protocol, investor relations, consumerengagement and internal staff communications.Crisis managementExperience in media and healthcare industries lenditself to crisis management scenarios. Ability torespond quickly and accurately while maintaininggrace under fire.