Rapp is to become part of CRM stablemate Critical Mass in the latest round of internal restructuring in parent company Omnicom’s precision marketing division. Jeannine Falcone, global chief executive of Rapp since 2024, is to leave the business. Critical ... See more
Mark Read is to launch a conference that aims to bring together start-up companies and investors involved in artificial intelligence with business and marketing leaders. Read, the former chief executive of WPP, will host the debut, invitation-only event, ... See more
Publicis Groupe and LiveRamp have claimed critics of their $2.2bn (£1.6bn) deal have a “self-interested agenda” and insisted the data collaboration platform will keep its “neutrality” under the agency giant’s ownership. The two companies were responding a... See more
Omnicom has suffered an investor protest over John Wren’s $70m (£53m) annual pay package, as nearly half of shareholders voted against its new compensation policy. More than 43% opposed the board’s decision to give Wren, the chairman and chief executive, ... See more
Publicis Groupe has agreed to buy US ad tech firm LiveRamp for $2.2bn (£1.6bn). The French agency giant said LiveRamp’s role as a “neutral” data collaboration platform will help Publicis become a “leader” in what it calls the “co-creation of data” and dev... See more
