Greg Friese

About

As Editorial Director at Lexipol, I lead a high-performing, fully remote team delivering impactful content for public safety professionals across industry-leading sites — Police1, FireRescue1, EMS1, and Corrections1 — and their associated social channels. Key leadership accomplishments: - Launched a video production program producing 30+ videos monthly. - Directed testing and adoption of generative AI tools; created workflows and team training to accelerate content production and promotion. - Led a large-scale SEO initiative to improve rankings and drive sustained search traffic growth. - Initiated and scaled our “How to Buy” guide series—100+ guides that have generated tens of thousands of leads for product sponsors. - Developed the strategy and execution model for a new affiliate content program. - Guided the editorial team through multiple major tech stack transitions. I prioritize clear communication, team advocacy, and a deep understanding of our mission-driven audience. My leadership approach balances strategic direction with day-to-day support, ensuring alignment with business goals while empowering editorial excellence. Our team’s work has been honored with numerous industry awards, including: - 2023 Eddie & Ozzie Editorial Team of the Year - 2024 Eddie & Ozzie Editorial Director of the Year - Multiple Jesse H. Neal, Eddie, and AZBEE awards for best websites, commentary, and profiles Notable personal recognition includes the Jesse H. Neal Awards for Best Commentary (2019, 2018) and Best Profile (2017), including “Stabbed on duty: A medic’s lessons learned on the long road back.”