Hannah Bowler

Liquid I.V. is using its partnership with McLaren Racing to position hydration as a performance essential, launching a new campaign featuring Formula 1 drivers Lando Norris and Oscar Piastri. The 'Thirst for More' ad uses a split screen to draw parallels ... See more

Chipotle is dropping a limited-edition, three-foot-wide version of its takeout bag as part of a broader push to cater to group dining. The bag, which launches today (Oct. 13), promotes the chain's Family Meals offering, previously known as Build-Your-Own ... See more

Twix is bringing Halloween and Christmas together again with the return of Hallowmas, a seasonal campaign that revives the brand's Zombie Claus character for a second year. The campaign kicked off with a branded appearance on Subway Takes, where Zombie Cl... See more

Two weeks after announcing his departure from Omnicom Advertising, Javier Campopiano is joining Publicis Groupe as global chief creative officer (CCO) for Leo Constellation Americas and Iberia. The former McCann Worldgroup and McCann Worldwide CCO left Om... See more

Digital marketing agency Moburst has secured an $11.8 million investment from private investment firm Chrysalis Holdings, whose portfolio includes mortgage lender NewDay USA, in a deal that signals how agency-client commercial arrangements are evolving. T... See more