Dentsu is doubling down on growth in the Americas with a series of leadership moves designed to strengthen the client experience and its integrated offering. At the center of this new structure is Beth Ann Kaminkow, who has been elevated to CEO of the Ame... See more
As the agency landscape consolidates and AI changes workflows and teams, brand-agency partnerships are facing fresh tensions. The consultancy Ray Media Advisory has launched a new offering to keep these relationships healthy before they reach the point of... See more
Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring in from the industry to mark the life and career of Schmetterer, ... See more
From crisis to comeback: inside TGI Friday’s big, bold brand reboot
At The Drum Live, the restaurant chain’s CMO lifted the lid on shepherding the marketing function through administration to a major brand rejuvenation.
Hannah Bowler and Rhiannon Scarlett... See more
The great AI showdown: ChatGPT, Gemini, Perplexity & Claude square off at The Drum Live
The Drum Live 2025 is now in full swing – two days of debate and comment that bring our audience into the live workings of The Drum. In this live showdown of machi... See more