Heather Haddon

Restaurants Reporter at The Wall Street Journal

chicago, illinois, united states

Publications:

MMSN, Yahoo, What The Fab

BBuy Side from The Wall Street Journal

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About

I am the Journal's restaurants reporter, writing about everything from the big chains to trends in eating out. I've also covered all things food--from dairy producers to grocers. Previously 2016 campaign trail, politics and policy for the WSJ. All tips welcome. Twitter: @heatherhaddon

Featured Articles

How Coke loosened Pepsi's grip on KFC's soda fountains

Inside a Yum Brands meeting room across two days in Plano, Texas, KFC executives and franchisees tasted samples from the biggest rivals in soda—Coca-Cola and PepsiCo. The goal: to choose which company would fill beverage fountains at more than 3,000 U.S. ... See more

msn.com•Heather Haddon•Oct 18, 2026

Fast Food Chains Rush to Offer Discounts Even as Beef Prices Soar - WSJ

Profits at the nation’s biggest burger chains are under pressure. They’re serving up discounts anyway. Fast-food brands have been struggling with the surging cost of beef, which is up by 48% over the past 12 months at the wholesale level for the industry’... See more

wsj.com•Heather Haddon•Mar 20, 2026

The Third-Largest Coffee Chain in the U.S. Actually Sells Very Little Hot Coffee - WSJ

Dutch Bros, a coffee and beverage chain still unknown in many parts of the country, is becoming a thorn in Starbucks’s side. Founded in 1992 by two Oregon dairy farmers transitioning away from their family business, Dutch Bros is now the third-largest cof... See more

wsj.com•Heather Haddon•Mar 1, 2026

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