European Retail Correspondent at Reuters
london, england, united kingdom
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Claim your profile** Happy to chat off-the-record. My Signal/WhatsApp/mobile is +447584155200. Email: helen.reid@tr.com ** London-based reporter covering the European retail sector through a global lens. Focusing on companies including Adidas, H&M, Ikea, Inditex, Puma, Shein, and Zalando, and analysing corporate strategy, consumer trends, and regulatory changes, I also cover major supermarket groups like Ahold Delhaize, Carrefour, and Lidl. I'm interested in fast fashion, shifts in global supply chains and logistics in the retail industry, and how investors are engaging with retailers and consumer giants on sustainability and sourcing. I was previously based in Johannesburg where I was Africa mining correspondent for Reuters. If you have a confidential news tip, there are many ways you can share it with Reuters: https://www.reuters.com/investigates/special-report/tips/






Journalism at News AssociatesGraduated: 2016
Master Of Science, Politics at Soas University Of LondonGraduated: 2015
Bachelor Of Arts, Economics, Philosophy at University Of OxfordGraduated: 2014