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Investigative Journalist, Founder, Davos WEF Resident
Hong Kong
Publications:
Iaros Belkin is an investigative journalist, digital marketing strategist and ecosystem architect who has spent more than a decade building bridges between decentralized technology and institutional adoption. His professional foundation was established through formative leadership roles during early blockchain's institutional emergence — serving as Head of Marketing for Cointelegraph Media and Advisor to many tech projects and startups. Belkin methodology integrates emerging technologies with proven communication strategies. His recent work on "AI Inclusive Content Marketing 2.0" combines LLM-driven audience segmentation with human editorial oversight, maintaining rigorous standards while achieving measurable performance improvements. A 12-year longitudinal research study conducted by the Team examined content marketing's evolution from traditional SEO to AI-inclusive methodologies, analyzing data from 100 organizations across 1,000+ campaigns to document the transition from click-based to answer-based search paradigms. Belkin's research interests center on decentralized marketing infrastructure, Web3 ecosystem development, AI-enhanced content strategy, and strategic digital communications. His analysis appears regularly across various publications, with emphasis on practical implementation frameworks over theoretical speculation.
CryptoRank — Dubai, UAE, April 20. Tether, the blockchain-based platform that powers the world's leading stablecoin, USDT, doesn't need the United States market. Tether's CEO, Paolo Ardoino, in an exclusive interview with Iaros Belkin fresh off the stage at Token2049 in Dubai, shared expansive views on the evolution and the role of USDT in global finance, particularly away from America.
cryptorank.io
Irish Tech News — Cluj-Napoka, Romania, May 5. Iaros Belkin caught up with Owen Healy at ETHCluj, in what turned into one of the more honest conversations I've had at a crypto conferences in years. When Healy talks about the current market, he isn’t protecting a fund position or managing a narrative. He’s telling you what he actually sees from the candidate and employer side simultaneously. And right now, what he sees is sobering.
irishtechnews.ie
Binance News — Seoul, Korea, September 7. At the South Korea Blockchain Week 2024, Yaroslav Belkin had the wonderful opportunity to sit down with the legendary founder of Animoca Brands, Yat Siu, again. This time, we wanted to discuss the future of digital ownership and web3, two things that are very near to Yat’s heart.
binance.com
Irish Tech News — Paris, France, 17 April. By Iaros Belkin who is the founder of Belkin Marketing and OG in the industry, attending crypto conferences since 2016. He attended Paris Blockchain Week 2026 and reported from the floor.
irishtechnews.ie
CryptoRank — Seoul, Korea, September 13. It's a wet, gray September afternoon in Seoul, and the city is settling back into its usual routine after the Korea Blockchain. Most attendees have already packed their bags and left for Singapore’s Token2049, but we’re still here, and there’s one reason for that: Fireant. The legendary and anonymous Korean crypto key opinion leader (KOL) has agreed to meet with us in his downtown office. Full recording of this meeting available on Spotify.
cryptorank.io
Irish Tech News — Dublin, Ireland, May 5. This article examines the key AI themes emerging from Davos WEF26: from infrastructure, regulation, and geopolitical competition to the widening gap between companies that can effectively deploy AI and those left behind, and what that means for founders trying to scale in an increasingly uneven technological landscape. Written by Iaros Belkin, founder of Belkin Marketing, and edited by Simon Cocking, legendary Chief Editor of Irish Tech News, the piece explores how access, execution, and strategic positioning are becoming more important than AI adoption alone.
irishtechnews.ie
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