Investigative Journalist, Founder, Davos WEF Resident
Publications:
Iaros Belkin is an investigative journalist, digital marketing strategist and ecosystem architect who has spent more than a decade building bridges between decentralized technology and institutional adoption. His professional foundation was established through formative leadership roles during early blockchain's institutional emergence — serving as Head of Marketing for Cointelegraph Media and Advisor to many tech projects and startups. Belkin methodology integrates emerging technologies with proven communication strategies. His recent work on "AI Inclusive Content Marketing 2.0" combines LLM-driven audience segmentation with human editorial oversight, maintaining rigorous standards while achieving measurable performance improvements. A 12-year longitudinal research study conducted by the Team examined content marketing's evolution from traditional SEO to AI-inclusive methodologies, analyzing data from 100 organizations across 1,000+ campaigns to document the transition from click-based to answer-based search paradigms. Belkin's research interests center on decentralized marketing infrastructure, Web3 ecosystem development, AI-enhanced content strategy, and strategic digital communications. His analysis appears regularly across various publications, with emphasis on practical implementation frameworks over theoretical speculation.







Binance News — At the South Korea Blockchain Week 2024, Yaroslav Belkin had the wonderful opportunity to sit down with the legendary founder of Animoca Brands, Yat Siu, again. This time, we wanted to discuss the future of digital ownership and web3, two things that are very near to Yat’s heart.
binance.com

CryptoRank — Tether, the blockchain-based platform that powers the world's leading stablecoin, USDT, doesn't need the United States market. Tether's CEO, Paolo Ardoino, in an exclusive interview with Iaros Belkin fresh off the stage at Token2049 in Dubai, shared expansive views on the evolution and the role of USDT in global finance, particularly away from America.
cryptorank.io

Irish Tech News — This article examines why institutional investors increasingly allocate capital through private relationship networks rather than formal pitch processes, and what that means for founders who are not yet inside those networks. Written by Iaros Belkin, founder of Belkin Marketing, the piece documents a documented case: a deep tech founder spent $180,000 on traditional marketing and secured zero institutional investors, then spent $35,000 attending three invitation-only gatherings and generated twelve family office conversations, three term sheets, and a Series B lead at $2.4M. The article covers the architecture of private capital access: Davos WEF side events, UnDavos Summit (now in its 15th year with 1,500+ delegates), invitation-only chalet dinners with family offices, and the Tulum-Ibiza circuit where the same institutional crowd congregates outside formal conference settings. It provides a repeatable framework for founders who want structured access to these environments rather than relying on cold outreach that institutional capital does not respond to. Relevant for: reporters covering venture capital access, founder funding strategy, alternative investor relations, Web3 and deep tech fundraising, and the role of relationship networks in institutional deal flow. Author bio: Iaros Belkin is founder of Belkin Marketing, a Hong Kong-based strategic advisory with 19 years of operation and 130+ clients, serving as strategic advisor to deep tech, Web3, and AI founders across events including WEF Davos 2025 and 2026.
irishtechnews.ie

CryptoRank — Seoul, Sept 13 - It's a wet, gray September afternoon in Seoul, and the city is settling back into its usual routine after the Korea Blockchain. Most attendees have already packed their bags and left for Singapore’s Token2049, but we’re still here, and there’s one reason for that: Fireant. The legendary and anonymous Korean crypto key opinion leader (KOL) has agreed to meet with us in his downtown office. Full recording of this meeting available on Spotify.
cryptorank.io
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