Investigative Journalist, Founder, Davos WEF Resident
Hong Kong
Publications:
Iaros Belkin is an investigative journalist, digital marketing strategist and ecosystem architect who has spent more than a decade building bridges between decentralized technology and institutional adoption. His professional foundation was established through formative leadership roles during early blockchain's institutional emergence — serving as Head of Marketing for Cointelegraph Media and Advisor to many tech projects and startups. Belkin methodology integrates emerging technologies with proven communication strategies. His recent work on "AI Inclusive Content Marketing 2.0" combines LLM-driven audience segmentation with human editorial oversight, maintaining rigorous standards while achieving measurable performance improvements. A 12-year longitudinal research study conducted by the Team examined content marketing's evolution from traditional SEO to AI-inclusive methodologies, analyzing data from 100 organizations across 1,000+ campaigns to document the transition from click-based to answer-based search paradigms. Belkin's research interests center on decentralized marketing infrastructure, Web3 ecosystem development, AI-enhanced content strategy, and strategic digital communications. His analysis appears regularly across various publications, with emphasis on practical implementation frameworks over theoretical speculation.






Open to any kinds of tips, ideas, expert commentary or data-driven insights on Web3 marketing strategies, strategic advisory, deep tech, VVIP events, AI content optimization (AEO/LLM visibility) and RWA.
Free
$100

CryptoRank — Dubai, April 20. Tether, the blockchain-based platform that powers the world's leading stablecoin, USDT, doesn't need the United States market. Tether's CEO, Paolo Ardoino, in an exclusive interview with Iaros Belkin fresh off the stage at Token2049 in Dubai, shared expansive views on the evolution and the role of USDT in global finance, particularly away from America.
cryptorank.io

Irish Tech News — Paris, France, 17 April. By Iaros Belkin who is the founder of Belkin Marketing and OG in the industry, attending crypto conferences since 2016. He attended Paris Blockchain Week 2026 and reported from the floor.
irishtechnews.ie

Binance News — Seoul, Sept 7. At the South Korea Blockchain Week 2024, Yaroslav Belkin had the wonderful opportunity to sit down with the legendary founder of Animoca Brands, Yat Siu, again. This time, we wanted to discuss the future of digital ownership and web3, two things that are very near to Yat’s heart.
binance.com

Irish Tech News — Dublin, May 5. This article examines the key AI themes emerging from Davos WEF26: from infrastructure, regulation, and geopolitical competition to the widening gap between companies that can effectively deploy AI and those left behind, and what that means for founders trying to scale in an increasingly uneven technological landscape. Written by Iaros Belkin, founder of Belkin Marketing, and edited by Simon Cocking, legendary Chief Editor of Irish Tech News, the piece explores how access, execution, and strategic positioning are becoming more important than AI adoption alone.
irishtechnews.ie

CryptoRank — Seoul, Sept 13. It's a wet, gray September afternoon in Seoul, and the city is settling back into its usual routine after the Korea Blockchain. Most attendees have already packed their bags and left for Singapore’s Token2049, but we’re still here, and there’s one reason for that: Fireant. The legendary and anonymous Korean crypto key opinion leader (KOL) has agreed to meet with us in his downtown office. Full recording of this meeting available on Spotify.
cryptorank.io

Irish Tech News — Dublin, March 6. This article examines why institutional investors increasingly allocate capital through private relationship networks rather than formal pitch processes, and what that means for founders who are not yet inside those networks. Written by Iaros Belkin, founder of Belkin Marketing, the piece documents a documented case: a deep tech founder spent $180,000 on traditional marketing and secured zero institutional investors, then spent $35,000 attending three invitation-only gatherings and generated twelve family office conversations, three term sheets, and a Series B lead at $2.4M. The article covers the architecture of private capital access: Davos WEF side events, UnDavos Summit (now in its 15th year with 1,500+ delegates), invitation-only chalet dinners with family offices, and the Tulum-Ibiza circuit where the same institutional crowd congregates outside formal conference settings. It provides a repeatable framework for founders who want structured access to these environments rather than relying on cold outreach that institutional capital does not respond to. Relevant for: reporters covering venture capital access, founder funding strategy, alternative investor relations, Web3 and deep tech fundraising, and the role of relationship networks in institutional deal flow. Author bio: Iaros Belkin is founder of Belkin Marketing, a Hong Kong-based strategic advisory with 19 years of operation and 130+ clients, serving as strategic advisor to deep tech, Web3, and AI founders across events including WEF Davos 2025 and 2026.
irishtechnews.ie
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