Greenberg Traurig built its sports law practice from the ground up — literally. The firm’s first foothold in sports came through concrete, steel and public finance, as it used its real estate and public‑sector roots to help structure major stadium and are... See more
Athletes First is betting the future of athlete representation extends beyond negotiating contracts to helping clients build media businesses. Over the past two years, the NFL agency has quietly built an internal media division that develops, produces and... See more
GSE Worldwide is launching an advisory division aimed at helping brands and rights holders investment in sports, hiring longtime sports marketing executive and 2012 SBJ Forty Under 40 honoree Michael Brown to lead the unit. Brown, formerly the EVP/Sports ... See more
Former WME agent KAILEY EDWARDS has joined Lift Management to become its new VP/Women’s Sports & Business Development. She is bringing with her two clients from WME, including Lynx G OLIVIA MILES and Mystics C LAUREN BETTS for their on-and-off-the-cou... See more
Fresh off the heels of the 2026 FIFA World Cup, soccer media and culture company Footballco has moved into the services side of its business with a controlling stake in K.C.-based creative and production agency Starting Eleven, a move aimed at broadening ... See more
