We Took Google's New AI Analyst for a Test Drive i recently received a marketing email from Google talking up their Analytics Advisor. It’s an AI assistant baked into Google Analytics, powered by Gemini, pitched as your "always-on data analyst." The marke... See more
We tore apart two hotel booking experiences. Here's what we actually look at. When our clients ask how they compare to competitors, we don't just browse the website. We inspect what they're measuring, how they're measuring it, and what that reveals about ... See more
Photo by Greg Rosenke Your Guide to Camping on Vancouver Island Camping is one of the best ways to experience the Alberni Valley, whether you’re planning a full Vancouver Island getaway or a quick family staycation close to home. From waterfront RV sites ... See more
RFP2611: Marketing Services for GO Santa Cruz County Issue Date: March 25, 2026 Closing Date: April 20, 2026, at 12:00pm PDT The Santa Cruz County Regional Transportation Commission (SCCRTC) invites qualified consultants to submit a proposal to support th... See more
Your A/B Test Won. But Did It Actually Win? By jason thompson | 33 Sticks Here's a scenario. An airline runs a mobile checkout optimization test. The hypothesis is clean. Fewer steps, fewer form fields, more bookings. It's like out of an "A/B Best Practic... See more
