Jay Busbee

About

A writer for Yahoo Sports since 2008, I've covered the Super Bowl, the Olympics, the Daytona 500, the Masters, the College Football Playoff, the Indianapolis 500, the Kentucky Derby, the Final Four, the World Series and the NBA postseason, along with hundreds of smaller, more individual events, stories and profiles. I also created and successfully ran Yahoo's initial daily newsletter, "Read & React," which boasted an active, engaged subscription base in the high six figures, and delivered continuous, substantial traffic back to Yahoo Sports' main site. I'm the author of "Earnhardt Nation," (HarperCollins, 2016) a bestselling biography of NASCAR's Earnhardt family that won high praise from Kirkus and Publisher's Weekly. My work has won honors from the Best American Sports Writing anthology and the Associated Press Sports Editors. Outside of Yahoo, my work has been published in a range of regional, national, and international publications, including USA Today, the Washington Post, Esquire, ESPN.com, Atlanta magazine, and many others. I'm a regular guest on radio, podcasts and television, and I've appeared on ESPN, ABC, MSNBC, NBCSN, SiriusXM and other outlets. My B2B work includes intellectual capital for Zyman Marketing Group, Inforte Corporation, Business Objects, and The Clement Group. I edited the bestselling marketing book "Enterprise Marketing Management: The New Science of Marketing," by Dave Sutton and Tom Klein. I'm the co-writer of the sales and marketing book "Opening" by Andrew Dietz. Specialties: Writing, editing, project management and oversight, interviewing, investigative journalism, media consultation, sports media, audience insights and growth.