Jennifer Johnson

AI and the shifting calculus of visibility Subhead: Why link building needs to move from backlinks to usable citations The modest metrics that governed SEO for the last decade are no longer sufficient for brands that want to be found at the point where bu... See more

Summary Search engines no longer reward sites that are merely well built. Once a site reaches technical parity with its competitors, relevance becomes the decisive factor in Google rankings. That is the thrust of a recent analysis by Dan Wiggins for Searc... See more

Introduction The rules of search marketing that held for nearly two decades are quietly, and now not so quietly, being rewritten. What counted as success for brands was simple: top positions in the search engine results page, traffic that followed from th... See more

The rise of prompt-level SEO and why Irish firms should care In a concise but consequential contribution to Search Engine Land, Jason Tabeling sets out a pragmatic roadmap for brands hoping to influence how large language models mention and recommend thei... See more

What happened Google has confirmed that FAQ rich results will no longer be supported in Google Search as of May 7, 2026. The change also affects Search Console reporting and developer tools, leaving publishers who relied on FAQ structured data to display ... See more