Jennifer Johnson

Overview RTÉ has reported steady commercial revenues for 2025, with advertising and sponsorship across television, radio, digital platforms and the RTÉ Guide bringing in €121.1m, almost unchanged from €121.3m in 2024. The figures, disclosed in the broadca... See more

Subhead: Why the number in your bidding strategy is a commercial choice – not a technical one A small decision in an ad account can quietly determine whether a company defends margin or prizes market share. Wijnand Meijer of Search Engine Land argues that... See more

Overview Google has quietly added a bulk linking option that lets advertisers and agencies connect multiple Google Ads accounts to a single Google Analytics 4 property from one place. The change, first reported on July 21, 2026, simplifies what has long b... See more

Overview Google Ads has begun rolling a new beta that surfaces estimates of “missed growth” directly inside the main Recommendations tab, making explicit the traffic, conversions and conversion value advertisers may have left on the table because of budge... See more

Overview A familiar question still dominates how many B2B advertisers judge paid search performance: how many leads did we generate? That narrow metric, as Dejan Predic argues in Search Engine Land, can be dangerously misleading for high-ticket, complex p... See more