Jennifer Johnson

Paid search is becoming publishers primary traffic play, but it may be a costly short term fix Paid search spending has exploded across major newsrooms as publishers pay to replace traffic that once arrived for free from organic search, according to repor... See more

Survey snapshot A new industry survey gives a clear signal to marketers and business owners: relevance and intent still matter most, but backlinks are far from dead. Zyppy’s 2026 Google Ranking Factors Expert Survey, which canvassed 131 SEO professionals ... See more

Branded search results now shape buying decisions. When a customer types “Company X product name” into Google, the first page can determine whether that prospect converts, hesitates, or walks away. Anthony Will, an online reputation expert, lays out how f... See more

Summary Google has rewritten the guidance for Location assets in Google Ads, improving terminology, readability and troubleshooting instructions while insisting that its enforcement stance has not changed. The updates, first reported by Anu Adegbola at Se... See more

Dublin, 9 September 2026 Overview Andrew Robertson, the chairman of BBDO, has been appointed chief executive officer of Omnicom Advertising following the retirement of Troy Ruhanen, the holding company confirmed in an internal memo reported by Adweek. The... See more