Adthena builds a bridge to ChatGPT advertising as brands eye search budgets Lead Adthena has unveiled AdBridge, a conversion tool that transforms existing Google Ads campaigns into ChatGPT-ready formats, positioning itself to be the intermediary for adver... See more
Overview Microsoft has quietly previewed a set of new AI-focused reporting tools for Bing Webmaster Tools, offering publishers and SEO teams a first look at how their content may perform inside AI-driven search experiences. The sneak peek, shown by Krishn... See more
Overview Microsoft has quietly previewed a set of new AI-focused reports for Bing Webmaster Tools, showcasing how the search engine plans to surface AI-driven performance metrics to site owners and SEO professionals. The features were shown in a presentat... See more
Overview Some advertisers are reporting significant delays in Google Ads reviews for Demand Gen image campaigns, with creative assets stuck in “in review” for more than seven days. The issue, first flagged publicly by Matthew Skelton on LinkedIn, appears ... See more
RTÉ’s World Cup pitch: big money, fixed moments and commercial tradeoffs Subhead RTÉ has placed high-value sponsorship packages at the centre of its commercial strategy for the FIFA World Cup 2026, offering advertisers premium access to in-game moments an... See more
