Reformation’s IPO came with an $890 million valuation, and it’s testing whether a brand built on a “buy less”philosophy can satisfy public markets that demand it sell more. For years, a Reformation dress has been the guilt-free version of wanting somethin... See more
In the spring of 2020, Joaquin Phoenix had an Oscar and a stack of requests waiting on Michelle Cho’s desk. Phoenix had just won Best Actor for “Joker” at the 92nd Academy Awards, and Cho, who spent two decades pairing high-profile talent with animal-welf... See more
A record cyclospora outbreak has sickened thousands through fresh produce. Because only humans carry the parasite, it exposes who really grows America’s food. Somewhere between the Sweetgreen line and the Erewhon smoothie counter, the salad became a chara... See more
Burning sage bundles or “smudging” is big business for affluent, and most often, white people. But it comes at the expense of Indigenous communities. Sage ( Salvia officinalis ), is one of the most interesting, storied plants on the planet. A perennial ev... See more
Companies from Burberry to Starbucks are cutting sustainability managers and pushing back climate targets as newsrooms gut their climate desks. Can the planet survive the retreat? It’s a strange moment to be the person inside a company who answers for the... See more
