Joedy Mccreary

About

Strategic content leader. Digital communications expert. Team builder. I help organizations turn complex information into clear, compelling content that drives engagement and achieves results. Over the past 25 years, I’ve evolved from sports writer to investigative reporter to digital content strategist. I've led teams, produced high-impact work and reached millions. Whether managing statewide sports coverage for The Associated Press or helping lead USA Today’s misinformation efforts, I’ve consistently delivered results while mentoring teams and optimizing digital performance. What I bring to your newsroom, communications team or content strategy operation: Content Strategy & Performance: Stories at USA Today generated 5M+ page views in 18 months, optimizing workflows and maximizing reach across platforms Team Leadership & Mentorship: Directed 12-member freelance teams at AP and mentored reporters at USA Today, developing talent while maintaining quality under deadline pressure Complex Information Made Clear: Produced 400+ fact-checks and 50+ data-driven investigations, translating technical subjects for broad audiences – skills that directly apply to journalism, healthcare and corporate communications Digital Platform Management: CMS, SEO, Google Trends, Chartbeat – using data to grow audiences and improve outcomes Cross-Functional Collaboration: 25+ years working with diverse stakeholders to align content with goals, meet deadlines, and uphold standards Editorial Governance: Built CBS 17’s fact-checking initiative from scratch, showing leadership in creating programs that serve both audiences and organizational missions I’m ready to help your organization communicate with clarity, credibility and impact. Let’s connect.