John Schmoll

About

I’m a personal finance journalist and content strategist with more than a decade of experience helping readers make smarter decisions about money. Whether it’s choosing the right credit card, understanding how a 401(k) works, or comparing top high-yield savings accounts, I specialize in distilling complex financial topics into clear, approachable, and actionable content.I’ve written and edited thousands of personal finance articles and product reviews for both my own site—Frugal Rules—and national publications like U.S. News & World Report, Investopedia, GoBankingRates, CardRatings, RBC Wealth, and Prudential. I’ve built high-performing editorial workflows, managed remote contributor teams, and optimized content based on SEO best practices and affiliate performance data.As founder and editor-in-chief of Frugal Rules, I scaled the site to more than 750,000 monthly pageviews, launched a YouTube channel with 30,000+ subscribers, and grew a remote content operation that consistently produced 50+ articles per month. I also developed our editorial rating frameworks, managed partnerships with affiliate platforms like CJ and Impact, and used tools like ChatGPT, SEMrush, and Google Analytics to refine performance.My goal is always the same: deliver trusted, helpful content that empowers readers to confidently manage their money.Key Strengths: * Personal Finance Writing & Editing * Product Reviews & “Best-Of” Rankings * SEO & Affiliate Optimization * Editorial Calendar & Workflow Management * Content Analytics & Performance Tuning * AI-Assisted Content Planning (ChatGPT, Grammarly) * WordPress, SEMrush, Ahrefs, GA4, ShareASale, CJ * YouTube Channel Management & Scripting