Jon Brooks

About

Real Estate Market Analyst, Brokerage Owner, and founder of one of Florida’s fastest-growing independent real estate brokerages. I write and speak about housing markets, inventory trends, affordability, migration patterns, brokerage economics, and the changing business model of real estate. I co-founded Momentum Realty in Jacksonville, Florida in 2020 after building a top-producing real estate team from scratch. Today the company has grown to 270+ agents and more than $3.5B in closed sales volume across Northeast Florida. My background is in finance and real estate investment banking, which shapes how I analyze housing. I focus less on headlines and more on what the underlying data is actually saying about supply, demand, affordability, investor activity, rents, incentives, and market psychology. Areas I regularly comment on: • Florida housing market trends • Jacksonville real estate data • Inventory and affordability shifts • Mortgage rates and buyer behavior • Migration and demographic changes • New construction and builder incentives • Brokerage economics and agent profitability • Real estate investing and capital allocation I publish market analysis and commentary for 60,000+ subscribers on Substack and regularly share housing data breakdowns across social platforms and long-form video. Previous recognition includes: • #2 brokerage by volume in Northeast Florida • Top 50 brokerage in Florida (RealTrends) • Jacksonville Business Journal Fastest Growing Companies • Bold City Best Real Estate Brokerage If you’re looking for commentary on housing trends, Florida real estate, brokerage operations, affordability, inventory, migration, or the business side of real estate, feel free to reach out. 📍 Jacksonville, Florida 🌐 movewithmomentum.com 📧 jon@movewithmomentum.com