This week, we break down why budget-friendly gyms continue to thrive, and why luxury operators are seeking to get in on the accessibility movement As Americans tighten their wallets amid economic concerns, they’re embracing budget-friendly gyms more than ... See more
Zaccario joined Stretch Zone back when it had just four locations. Today, the assisted stretching franchise counts over 400 locations and counting. For Tony Zaccario, it pays to go with your gut. Zaccario joined Stretch Zone just a couple of years out of ... See more
This week, we break down why Pvolve’s recent partnership with Weight Watchers is so important amid the rise of GLP-1s, as well as the rise of “sweat-jetting” fitness travel If you watched the Super Bowl last weekend, you probably noticed a couple of thing... See more
Athletic Brewing has quickly become one of the biggest names in the fast-growing non-alcoholic beverage market, offering beers that closely mimic the taste of their alcohol-containing counterparts Nearly one decade ago, Bill Shufelt and John Walker set ou... See more
This week, we break down a recent report finding that nearly all consumers prefer human coaching to AI workout guidance, the controversy over PureGym’s pod entry tech in NYC and Peloton’s continued efforts to become more than a bike company Artificial int... See more
