Julie Beun

About

As the Managing Director of Communications and Public Relations at CAA North & East Ontario, I lead a team of creative professionals who are responsible for expressing and enhancing the brand identity, reputation, and storytelling of the club across multiple channels and platforms. With over 25 years of experience in marketing and communications, I have developed and executed integrated, data-driven, and strategic campaigns that have increased brand awareness, engagement, and growth for the club and its lines of business: rewards, insurance, travel, and automotive. I am also a journalist, author, and content creator with a passion for storytelling, truth, and innovation. I have written and published a best-selling business memoir, Billion Dollar Startup, as well as numerous articles, features, blogs, newsletters, and sponsored content for various media outlets and clients. I enjoy collaborating with stakeholders, partners, and influencers to produce compelling and original content that aligns with corporate values and messaging. My goal is to change the way Canadians think about CAA and to inspire them to explore the world with confidence and style.