Greenville, SC, USA
Julie Peck is a veteran journalist and content strategist with more than two decades of experience across media, marketing, and brand storytelling. A contributing writer for Medscape and Insider/Business Insder and a former commerce and features writer for Bustle and Elite Daily, she covers health, culture, and the intersection of medicine and everyday life, as well as travel, business, and other areas. Julie has a degree in politics from Wake Forest University and deep expertise in media relations, digital strategy, and influencer marketing. She is also developing multiple long-form creative projects, including a book on the Marvel Creative Universe, a memoir, and another nonfiction project centered around World War I. Based in the American South, she balances journalism and entrepreneurial ventures, and is the proud mother of two sons.






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Point-of-care intestinal ultrasound (POCUS/IUS) is transforming IBD management in major academic medical centers by delivering instant, non-invasive assessment of bowel inflammation right in the exam room, eliminating the delays, cost, and patient burden of frequent endoscopy or MRI. Yet, while academic adoption accelerates, non-academic practices lag behind. I’m looking for ultrasound experts and GI docs to discuss examine the real-world feasibility of bringing bedside ultrasound into private and community GI clinics. I'd like to write a story that outlines practical training pathways, CPT billing and reimbursement realities, equipment costs, and how real-time imaging can elevate treat-to-target IBD care in everyday clinic workflow. I'd appreciate it if you'd answer the following questions. Please provide your full name and your title as you'd like it cited in the article, plus all appropriate affiliations. Please also provide a disclosure statement and a head shot. Thank you so much for your time. Can point-of-care intestinal ultrasound realistically be integrated into the daily workflow of a busy private or community GI clinic without causing scheduling bottlenecks? What does a viable, structured training and certification pathway look like for non-academic GI clinicians seeking hands-on proficiency in intestinal ultrasound, and how can busy practice physicians complete the required supervised scans and formal credentialing without disrupting their full-time patient schedules? How are community practices successfully navigating CPT coding, billing, and reimbursement for bedside bowel ultrasound to ensure financial sustainability? What are the baseline capital expenses and ongoing equipment maintenance costs clinics should anticipate when implementing bedside ultrasound technology? In what concrete ways does real-time bedside imaging change your day-to-day treat-to-target strategy and medication management for patients with IBD? What are the biggest operational or logistical barriers keeping non-academic GI practices from adopting intestinal ultrasound, and how can clinicians overcome them?
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