Karen Greco

About

* Direct and diplomatic, I am a media relations and storytelling professional passionate about shaping narratives that set a distinct tone and effectively convey brand and values. Currently revitalizing public relations and earning national attention for a New England university, I know how to see and seize a small thread of information to reveal the colorful story waiting to be told. * My background includes running a successful PR consultancy based in NYC and working on behalf of live events, awards ceremonies, independent films, and celebrities. I loved conquering the puzzle of how to pitch, where to pitch, when to pitch, and who to pitch as I built bigger audiences for artists and events. * Having served both sides of the news cycle, I know what it takes to be a strong creative collaborator and unearth story opportunities and visual presentations that engage and entertain as they build a brand.