Kathryn Greene

Bedding has become much "cooler" and stylish in recent years, thanks to designer collaborations, a more collected approach, and more creative patterns. I'd love for a designer or interior designer to comment on bedding's shift, why it's so much more intentional now, or anything along those lines. Thanks!

I'm the retail editor of Home News Now and Bedding News Now and want to know not what mattresses are selling or trending, but what is prompting consumers to enter the market at all? For example: What brings customers through the door today? Are shoppers replacing mattresses later than they used to? What finally pushes someone from “I should probably replace this” to purchasing? Do new technologies create replacement demand or mostly affect what shoppers choose once they're already buying? Are retailers changing their advertising or marketing strategies?