Kevin Dunsmore

About

Gandalf the Grey/White is my favorite character in The Lord of the Rings. Why? Because he's the ultimate strategist — guiding kings, elves, and hobbits toward victory, adapting to chaos, and always seeing the big picture. In many ways, Gandalf is the Product Marketing Manager of Middle-earth — and I see myself in that role every day. As a Product Marketing Manager, I lead GTM strategy, customer-centric positioning, and cross-functional collaboration to bring impactful products to market. I've launched Agentic AI & Automation solutions that fueled a $5M+ pipeline, transformed an overlooked gaming product into a full-service solution with added support and eCommerce capabilities, revived a legacy SaaS product by overhauling its monetization model, and drove a company's first million-unit U.S. device launch through clever market segmentation and positioning. Product marketing is rarely a straight path — it requires deep customer research, storytelling, experimentation, and constant alignment across product, sales, and marketing. But when it all comes together, it's like casting the perfect spell (or, yes, saving Middle-earth). The product marketing landscape is evolving fast, and organizations need strategic guides to help navigate new technologies, shifting markets, and rising expectations. Let’s connect — I’d love to help bring your next big idea to life.