Lawrence Peryer

About

Experienced C-level executive with a proven track record in strategic leadership, revenue growth, and business development within the music industry. With an extensive history in the world of music and entertainment, I have had the privilege of witnessing and contributing to its evolution firsthand. From my early days as a trailblazer at CD Universe to leading internal startups at Warner Music Group and Amazon, and my pivotal roles at innovative startups like Lyte, I've cultivated a deep understanding of the industry's intricacies and nuances, challenges and opportunities. My journey has been defined by a pursuit of innovation and excellence, coupled with a desire to nurture talent and foster unforgettable experiences for artists and fans alike. Whether it's pioneering new revenue streams through e-commerce platforms, producing groundbreaking commercial releases, or spearheading immersive retail experiences, I've always strived to push the boundaries of what's possible, or do the impossible. Among my most satisfying accomplishments are the multi-award-winning Bowie 75 immersive experiences, which not only celebrated the iconic David Bowie but also set a new standard for fan engagement and revenue generation. Similarly, my strategic leadership at Lyte saw me triple net revenue and contribute to raising over $50MM in capital, even amidst the challenges posed by the COVID-19 pandemic. I am deeply committed to leveraging my expertise and insights to continue shaping the future of the music industry, driving innovation, and creating meaningful connections between artists and their audiences. Whether it's through groundbreaking projects, strategic partnerships, or mentoring the next generation of industry leaders, I am dedicated to continuing to contribute to an industry that has given me so much.