Lilian Raji

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2026 Is The Year Storytelling Becomes A CMO's Most Profitable Skill

According to a recent Wall Street Journal report, companies are now hiring storytellers with the same decisiveness reserved for hiring media buyers and PR chiefs. The article notes USAA is recruiting its fourth in-house storyteller in under a year, taskin... See more

forbes.com•Lilian Raji•Jan 7, 2026

Your 2026 Marketing Strategy Edge: Email, Education, And Authenticity

Before planning 2026 marketing strategy, marketers should treat the 2025 holiday season as a stress test of their entire ecosystem. Faced with crowded channels, rising acquisition costs, and increasingly deliberate shoppers, brands realized short-term con... See more

forbes.com•Lilian Raji•Jan 1, 2026

How These 3 Brands Are Winning Holiday Entertaining For Huge Profits

The average American host spends more than $1,000 on holiday entertaining between groceries, wine, décor and the inevitable “just in case” extras, yet the reality of hosting happens in a Portland apartment and an Orange County townhouse, where a cheese ed... See more

forbes.com•Lilian Raji•Dec 25, 2025

Holiday 2025 Changed The Rules Of Brand Activation Campaigns

Holiday 2025 forced even the most expressive companies to get ruthlessly practical. Inflation‑squeezed shoppers still wanted joy, ritual, and a little pursuit of luxury, but they wanted all of it on their terms: at the right price, in the right channel, w... See more

forbes.com•Lilian Raji•Dec 24, 2025

Customer Retention Lessons From The Smartest Brands Of Holiday 2025

Holiday 2025 was the season when emerging brands quietly reframed the brief. Instead of treating Black Friday and Cyber Monday as a one-time land grab, founders in categories as varied as bedding, tropical produce, beauty, and sleep accessories built thei... See more

forbes.com•Lilian Raji•Dec 24, 2025

Bylined Articles

HARO Queries

Gift Guides - 3 Different Articles

Gift Bags

Deadline: Nov 30th, 2025 12:00 AM ET

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Forbes

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206 responses

Seeking Gift Guide Pitches for Items in the High 5 Figures

Gift Bags

Deadline: Nov 30th, 2025 12:00 AM ET

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Forbes

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59 responses

Miami Art Week

General

Deadline: Nov 27th, 2025 11:00 PM ET

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Forbes

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3 responses

Thoughts on Giorgio Armani

General

Deadline: Sep 5th, 2025 12:00 AM ET

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Forbes

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3 responses

For Forbes: Involved in the Gold Mining Industry? Talk to me!

General

Deadline: Jul 31st, 2025 12:00 AM ET

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Forbes

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7 responses

HARO Queries

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