Lisa Allison

Questions Every Tire Dealer Should Ask About Marketing at ATDA Are you attending ATDA Southeastern Tire Expo in Gulf Shores, Alabama, July 23–26? Trade shows are one of the best opportunities to discover new products, strengthen partnerships, and learn wh... See more

Turn Summer Traffic Into Long-Term Customers Summer is one of the busiest seasons for automotive repair shops. Increased road trips, family vacations, and higher temperatures lead to more vehicle maintenance needs, creating opportunities to attract new cu... See more

Why Marketing Should Work 365 Days a Year — Not Just During Busy Season For many small businesses, marketing becomes reactive. When business is booming, marketing slows down because there is “already enough work.” When things get quiet, businesses suddenl... See more

What Independent Dealers Should Be Thinking About in 2026 ITDG 2026 Insights As we head to the ITDG 2026 Annual Conference in Orlando this April, one thing is clear: the way customers find and choose independent dealers continues to evolve. The conversati... See more

Google Ads Updates Small Businesses Need to Know in 2026 Recent Google Ads Updates Explained for Small Businesses Many small businesses rely on Google Ads to attract new customers online. With recent updates introducing new campaign types and phasing out ... See more