Lisa Allison

Why Marketing Should Work 365 Days a Year — Not Just During Busy Season For many small businesses, marketing becomes reactive. When business is booming, marketing slows down because there is “already enough work.” When things get quiet, businesses suddenl... See more

What Independent Dealers Should Be Thinking About in 2026 ITDG 2026 Insights As we head to the ITDG 2026 Annual Conference in Orlando this April, one thing is clear: the way customers find and choose independent dealers continues to evolve. The conversati... See more

Google Ads Updates Small Businesses Need to Know in 2026 Recent Google Ads Updates Explained for Small Businesses Many small businesses rely on Google Ads to attract new customers online. With recent updates introducing new campaign types and phasing out ... See more

Common Marketing Myths and Why They Don’t Hold Up Common Marketing Myths and Why They Don’t Hold Up Marketing can feel confusing, overwhelming, or even feel unnecessary for small business owners. With limited time, tight budgets, and so many competing pri... See more

How Auto Repair Shops Turn Vision Training Into Growth March 5–8, shop owners and technicians from across the country will gather in Overland Park for VISION 2026. With more than 100 management and technical courses and thousands of industry professionals... See more