Lisa Lagace

About

As a journalist, content manager and managing editor with over a decade of experience working with international brands and publications—I specialize in helping brands develop a relatable, empathetic voice their audience can trust. During the early days of blogging, I spent seven years as the editor-in-chief of my own culture blog, where I was able to focus on developing my voice on the page—aka I know how to write the way people talk. This skill is the missing piece in a lot of branded content, and I love helping brands and businesses find their personality and voice, regardless of subject matter. In the age of AI, readers are inundated with the same SEO articles being spat out from ChatGPT day in and day out—audiences now look for an actual person they can trust behind the text. This is why newsletters and platforms like Substack have grown exponentially in recent years—readers want to know the person providing the information they're relying on is an actual person. That's where my work comes in. I ensure your content marketing is always relatable, well-researched, inclusive, fact-checked, in tune with your target audience, executed on an efficient timeline—and most importantly, never boring.