Lisa Payne

barnby dun, england, united kingdom

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Beauty editor, trend forecaster and expert in translating consumer and industry trends into product development and marketing strategies. I have over eight years' industry experience after joining Stylus in early 2010. Available for comment and freelance work.

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The CRO Decoder: What Site-Centric Really Means (And What it Doesn't)

Every CRO out there will tell you they’re site-centric, and on pitch decks, they use the right buzzwords to prove it. Curious. Collaborative. Dependable. Problem-solvers. Sound familiar? That’s great in theory, but when timelines are tight, PIs are stress... See more

rhoworld.com•Lisa Payne•Nov 19, 2025

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Bachelor Of Arts, Communication, Fashion at London College Of Fashion, University Of The Arts LondonGraduated: 2010

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Lisa Payne

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Featured Articles

The CRO Decoder: What Site-Centric Really Means (And What it Doesn't)

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Featured Articles

The CRO Decoder: What Site-Centric Really Means (And What it Doesn't)

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