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I am looking for experts on China's soft power and soft power in general, with a focus on the global expansion of its popular Chinese drink chains such as Mixue, Luckin and Cotti. Potentially, researchers and professors who have previously commented on Chinamaxxing or Labubu's and how this relates to soft power, as well as cultural commentators in this space. Experts on the US side (who have talked about soft power via Starbucks etc). I also want to talk to people in the US who engage with these brands, buy from them, etc., so anybody in that space as well.
Deadline: May 7th, 2026 2:00 PM ET
•South China Morning Post