Sephora’s CMO on avoiding budget cuts by building CFO trust By proving marketing is “actually driving growth”, Sephora’s CMO explains the business looked elsewhere when cuts had to be made. By proving marketing is “actually driving growth”, Sephora’s CMO ... See more
Elf Beauty CEO: Don’t treat marketing as a ‘disconnected function’ Elf Beauty CEO Tarang Amin said former CMO Kory Marchisotto has had a transformative impact on the business, because she didn’t treat marketing as a silo. Elf Beauty CEO Tarang Amin said f... See more
Connecting global markets and driving growth: Your Marketing Week At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Santander syncing its global business under a single brand positioni... See more
Ronald McDonald’s return and career disadvantages: Your Marketing Week At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From McDonald’s making more of its nostalgic brand assets to the imp... See more
Marketers in crisis and tech overload: Your Marketing Week At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From revealing stark data about marketers’ deteriorating mental health to explor... See more
