For the first time, India had a Calvin Harris summer. So how could the SHEIN Baddies a.k.a. SHEINVERSE creators not have served? They didn’t need a memo. They saw. They styled up. They showed up. As a new-gen, digital-first fashion giant and the official ... See more
Seagram’s Xclamat!on Mixers, from Pernod Ricard India, pulled off something that sounds simple but was anything but! They got over 1,00,000 people to participate in a campaign, then projected their faces onto a giant ‘!’ at Carter Road. Oh, and that giant... See more
Mumbai, April 17, 2026 : In a bid to drive salience during peak summer, Kelvinator has launched an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade using experiential storytelling to spotlight its Heavy-Duty air conditioners. The campa... See more
Twenty-five years is a long time to build trust. It is also a long time to learn what your audience truly needs. As SBI Life Insurance marks a quarter century, the brand is channeling that legacy into their boldest, most character-driven campaign yet. Jol... See more
