In an industry where most commercial real estate campaigns are driven by inventory pushes, brokerage-led communication and repetitive luxury clichés, the campaign for BKC Edge took an entirely different route. It did not begin by selling office spaces. It... See more
As Delhi’s temperatures hit record highs, Kelvinator’s ‘Summer Paused’ campaign takes its most dramatic form yet — a larger-than-life innovative outdoor experience built for India’s toughest summer city. New Delhi, June 01, 2026: Kelvinator has extended i... See more
vivo just does not do ordinary launches. They’ve gone all out again, taking things up a notch for the launch of the X300 Ultra and X300 FE. Cue a drone show in Hyderabad! They placed a massive, drone-mounted LED screen flying above Hussain Sagar Lake, one... See more
We want you to meet a brand called Poetrique, a combination of two words: poetry and unique. But the best way to start isn’t with what Poetrique sells. It’s with what it refuses to. It is not label that will ask you to split your day into boxes like workw... See more
For the first time, India had a Calvin Harris summer. So how could the SHEIN Baddies a.k.a. SHEINVERSE creators not have served? They didn’t need a memo. They saw. They styled up. They showed up. As a new-gen, digital-first fashion giant and the official ... See more
