Marie Carter-Robb

About

Marie Carter-Robb is a UK journalist, editor, conservationist and animal welfare campaigner based in rural northern England. She is Founder and Editor of Pets Magazine (petsmag.co.uk), a leading independent digital publication covering companion animals, wildlife, conservation and ethical pet ownership, and Founder of the national Save Our Reds (saveourreds.uk) conservation campaign. Marie has nearly three decades' experience in journalism, publishing and communications. Her work has appeared in national and international media including The Guardian, The Independent, HuffPost, the London Evening Standard, Sky News and BBC platforms including the World Service and Radio 2. In 2025, she founded Save Our Reds (saveourreds.uk), a conservation movement dedicated to protecting Britain's endangered red squirrel. The campaign has grown into a registered Community Interest Company supported by more than 80,000 people, with its own conservation policy framework, digital tools and growing network of supporters and partners. Marie is also the founder of Pet Remembrance Day, now recognised internationally, and Save Our Reds Day, which coincides with Endangered Species Day to raise awareness of Britain's native red squirrel. Alongside her editorial and campaigning work, she hosts The Pets Mag Podcast, interviewing leading voices from the worlds of animal welfare, conservation and public life. She is the author of 'Little Red: Warrior Squirrel', the first in a planned series of children's books inspired by Britain's red squirrels and the wider importance of protecting native wildlife. Areas of expertise include animal welfare, wildlife conservation, biodiversity, countryside issues, companion animals, pet ownership, environmental campaigns and conservation policy.